Why I have a huge #writercrush on Slack

Boy, I have such a huge #writercrush on the Slack team for their app update notes!


I love it when brands create more playful versions of error pages and app update texts. The usual “bug fixes and improvements” narratives really don’t inspire much passion. Instapaper is one of those brands that has some fun with messages like this maintenance placeholder. I see most of these fun variations in app update narratives […]

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