Some perspective on Facebook to for the maddening crowds

It’s almost fashionable to bash Facebook at the moment. To a large degree, the criticism is well deserved. At the same time, we should maintain some perspective on the reports, and resist the urge to be carried away by the maddening crowds.

I read Jeff Jarvis’ post titled “Facebook. Sigh.” recently. He makes an argument that Facebook’s executives aren’t necessarily malicious, they’re just really not thinking through the implications of what they do, or even why shouldn’t do what they do.

None of this is to say that Facebook is not fucking up. It is. But its fuckups are not so much of the kind The Times, The Guardian, cable news, and others in media dream of in their dystopias: grand theft user data! first-degree privacy murder! malignant corporate cynicism! war on democracy! No, Facebook’s fuckups are cultural in the company — as in the Valley — which is to say they are more complex and might go deeper.

For example, I was most appalled recently when Facebook — with three Jewish executives at the head — hired a PR company to play into the anti-Semitic meme of attacking George Soros because he criticized Facebook. What the hell were they thinking? Why didn’t they think?

Jeff Jarvis

I recently blogged about Facebook sharing private messages with various companies. While we probably don’t know all the details, this clarification from Facebook is not unreasonable:

Why did the messaging partners have read/write/delete messaging access?

That was the point of this feature — for the messaging partners mentioned above, we worked with them to build messaging integrations into their apps so people could send messages to their Facebook friends.

Specifically, we made it possible for people to message their friends what music they were listening to in Spotify or watching on Netflix directly from the Spotify or Netflix apps (see screen shots below), to message links to Dropbox folders (like a collection of photographs) from the Dropbox app, and to message receipts from money transfers through the Royal Bank of Canada app.

In order for you to write a message to a Facebook friend from within Spotify, for instance, we needed to give Spotify “write access.” For you to be able to read messages back, we needed Spotify to have “read access.” “Delete access” meant that if you deleted a message from within Spotify, it would also delete from Facebook. No third party was reading your private messages, or writing messages to your friends without your permission. Many news stories imply we were shipping over private messages to partners, which is not correct.

Facts About Facebook’s Messaging Partnerships

One of the factors that Facebook points out is that they share your personal information in terms of their privacy policy, so with your permission. The big question is how familiar you are with Facebook’s privacy policy?

James Ball tweeted a similar criticism of reports about the private message issue:

It’s worthwhile reading Jarvis’ post:

Featured image by Thought Catalog