What “content marketing” really is

I started listening to the “This Old Marketing” podcast recently thanks to a recommendation on Facebook. The latest episode, episode 162, has a terrific segment about what content marketing really is and where brands and advertisers tend to go wrong.

The episode begins with a discussion about fake news (also worth listening to) and transitions into the content marketing segment at about 20 minutes in (this link will take you to this point in the discussion on an Overcast.fm player page).

I don’t usually post a lot of marketing related stuff on my site but given that this is my day job and how worthwhile this discussion is, it is well worth sharing with you.

This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands https://t.co/Rz9PRqMUnM pic.twitter.com/dfobIKParN

— Content Marketing Institute (@CMIContent) December 24, 2016

If you are in the marketing business, do yourself a favour and listen to this segment, at the very least. It is entertaining and tackles some of the sillier approaches to content marketing.

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