It’s such a privilege to be able to spark an idea in someone else with my own writing. Thank you, Paul! On a side note: I’ve been pondering the difference between great, useful, thoughtful content and that hollow, paint-by-numbers type of content you’ve mentioned. What’s missing is the art of storytelling, and it’s being diluted even further by our reliance on tech in the content marketing space. You can’t automate storytelling. Just my thought for the day.