Imagine brands used more honest slogans? I just noticed this post on Medium titled “If company slogans were honest” and I had to share. They are just awesome.
The post also reminds me of a 1990 comedy called “Crazy People” about an ad executive who wound up in a mental institution where he enlisted the help of fellow patients to come up with catchy and honest slogans such as “Volvos, Yes they are boxy, but they’re safe”.
https://medium.com/swlh/if-company-slogans-were-honest-7fa3f5b40977#.esmdgaodr
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What do you think?