G-Connect's holiday special offer

I received a heads up from G-Connect‘s agency, Emerging Media, about a special offer for the holidays a couple weeks ago. You may know that G-Connect is one of the broadband providers I use although mostly while I am on 3G. I use Afrihost as my main provider because its ADSL is cheap and can accommodate multiple concurrent connections. That being said, I often think my G-Connect connection is faster than my Afrihost connection when I do use G-Connect ADSL. I don’t know if it is actually faster but it certainly feels that way. If you are interested in my thoughts about these two providers in particular, check out my post about them.

Anyway, the special offer is pretty appealing and probably an attempt to deal with the explosion of ADSL providers offering prices even lower than Afrihost’s R29/GB although with mixed results. Here is part of the press release I received:

Adding even more fuel to the debate around the price of broadband Internet connectivity in South Africa, WirelessG has launched a promotion on their G-Connect product that sees it slashing pricing on ADSL, Wi-Fi and 3G Internet access by as much as 59% between the beginning of December 2009 and the end of January 2010.

The preferential pricing is available as part of a promotion the company calls its ‘30-Day Broadband Pass’ and as its name suggests, differs from the company’s G-Connect prepaid Internet offering and offers users the opportunity to get substantial discounts of between 39% and 59% on all access mediums while having a cap of up to 9GB for only R200. The effective price on ADSL is as low as 2.2 cents per MB while 3G is 28 cents per MB. However, when using this convergence bundle users will be required to consume their entire data allocation within 30 days of its purchase.

“While the promotion won’t see any data capacity rolling over from one month to the next, as is the case with the existing G-Connect product , the big win is that the offering is unlimited in the sense that existing and new users can purchase as many of these ’30-day passes’ as desired. They will further have the freedom to access mobile and fixed line networks which will be a specific requirement in the festive season with users travelling to holiday destinations. With this kind of product, families can hammer the networks at prices almost half of their existing bandwidth costs”, explains Carel van der Merwe, CEO of WirelessG.

“We believe that the promotion will do wonders for opening the market’s eyes to what’s possible with substantially larger data capacity limits and more cost effective pricing,” he says.

“This exercise will also give us and the market a view of what’s to come in the near future,” he adds.

Van der Merwe says that the ‘30-Day Broadband Pass’ promotion can be done due to the ease of use of our service and is a result of a temporary set of price reductions. “It is not designed to mislead the market, but to offer something special to satisfy the need of the December to January holidaymaker,” he says.

This announcement follows last week’s G-Connect price drop where the normal G-Connect ADSL rate was lowered by 29% to as low as 3.5c per MB. Prepaid users will therefore also qualify for lowered rates regardless of whether they purchase a ‘30-Day Broadband Pass’ or not.

G-Connect could do a couple things to improve its service, generally speaking, including its hit-and-miss Connection Manager which can be pretty temperamental. If you are away from your usual ADSL connection over the holidays and your mobile provider is still ravaging you with high mobile data costs, take a look at its pricing and this special offer. It may be worth your while.