Hi Pratish

You make a good point there. I suppose the potential for greater awareness of groups like bloggers on the Web is also a factor. We may find that in SA bloggers never really reach significant mainstream awareness mainly because the vast majority of Internet using South Africans won't be accessing the Web on a computer in the conventional sense but rather their mobile phones. The next question is whether bloggers or other online publishers can translate their offerings into a more mobile friendly option?

What is happening is that mainstream media is also changing its model to embrace publishers like bloggers and, at the same time, are establishing rich mobile offerings too. The latest that I am aware of is The Times' mobile service at http://m.thetimes.co.za which I believe was launched recently. Couple social media and mainstream media on a mobile platform and we could well go from tens of thousands of Internet users to millions of Internet users overnight when we reclassify what we mean by “Internet users”.