I just saw a post by Hugh MacLeod on Twitter that Stormhoek is the subject of an article on CNN Money about the now famous story of Stormhoek’s successful marketing campaign formulated by MacLeod. The story is a testament of the power of a strategy that appeals to bloggers and what bloggers can do for a small wine farm in the Western Cape.
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stormhoek, hugh macleod, cnn money
What do you think?