In real terms this is a great way for people to share their content without the risk of a third party misappropriating those entries for commercial gain. At the same time the entrants receive credit for their entries and could find themselves doing more, similar work for their benefit.
Of course Zoopy.com deserves their share of credit for their participation in this promotion and their application of the Creative Commons license to these entries published on their site. This is an excellent way to help people promote their works in a more open environment than would normally be possible under copyright while retaining a degree of control over how their content is to be exploited.
(Take a look at Scott Gray’s post too while you are at it)
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bmw, 1 series, promotion, zoopy.com, creative commons, license
What do you think?