TechCrunch has confirmed that Google is buying Feedburner for $100 million in cash. I heard about this rumour a couple days ago and thought I’d wait to see if there was some truth to the rumour before posting anything substantial. According to TechCrunch:
Rumors about Google acquiring RSS management company Feedburner from last week, started by ex-TechCrunch UK editor Sam Sethi, are accurate and are now confirmed according to a source close to the deal. Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.
The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point.
As with anything Google related I am really interested to see how Feedburner’s data and business will be incorporated into Google’s product line, especially Google’s universal search service. I wonder if we will be able to run searches and find results in feeds too in due course. In fact, that seems like a likely result of this purchase.
(Source: Tom Raftery’s Social Media)
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What do you think?