Google buys Feedburner for $100 million

feedburnerlogo.jpgTechCrunch has confirmed that Google is buying Feedburner for $100 million in cash. I heard about this rumour a couple days ago and thought I’d wait to see if there was some truth to the rumour before posting anything substantial. According to TechCrunch:

Rumors about Google acquiring RSS management company Feedburner from last week, started by ex-TechCrunch UK editor Sam Sethi, are accurate and are now confirmed according to a source close to the deal. Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.

The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point.

As with anything Google related I am really interested to see how Feedburner’s data and business will be incorporated into Google’s product line, especially Google’s universal search service. I wonder if we will be able to run searches and find results in feeds too in due course. In fact, that seems like a likely result of this purchase.

(Source: Tom Raftery’s Social Media)

Technorati Tags:
, , , , ,






What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.