What really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.
Godin also has a brand new blog dedicated to The Dip and what it talks about right here. I am looking forward to taking a look at this book at our local bookstore. Godin’s books are up with with a collection of books I would really like to take a week or two off to read. I think they are that important.