An argument for letting your content go places

Scoble spoke about the Viacom vs YouTube court case in the context of how best to publish content and he made a really interesting observation that makes a good argument for letting your content be republished on other services like YouTube, Google Video, [INSERT NAME OF CONTENT SHARING SITE HERE]:

Viacom wants to play force folks to play on our turf. Does the Internet reward that kind of behavior?

It hasn™t in the past. PodTech tried that strategy. To watch my videos you used to have to go to PodTech. Then in January we let go a little bit of our controlling attitude and made a player that you can embed on your own site. What happened?

Traffic tripled.

So, if I were a smart content guy (hint, I™m not) I™d be opening my video archives and saying post them where you want.

If I were even smarter I™d say cut them up, edit them, mash them, do what you want with them. I™m not that smart either.

And, if I really were blessed with a brain like Douglas Engelbart™s I™d make video for where the big audiences are (hint: it™s YouTube, StumbleUpon, Digg, Flickr, Blogs, and search engines like Google/Yahoo/Live).

I™m not that smart, but other people in this industry are.

Makes you think, doesn’t it?

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