The product has been developed already and there is no need for us to insist on innovation, the only innovation needed is creating the right content and brand that people will like… sites like http://www.passionxchange.co.uk , http://www.badjojo.com, http://www.boysfood.com realiased that there was need for a youtube with a twist and their ideas led them to have the type of content they now hold on their sites… from my point of view it is all innovation… and they may not be as big as youtube… but looking on traffic rankings on Alexa.. they are not really far off….