I’ve actually given this topic quite a bit of thought, specifically for the legal environment, in which I am a spectator (i.e. not a lawyer) I think this sort of idea has definite merit, and I think it is sustainable in the long run. I believe that touting is prohibited in the legal fraternity in South Africa, so my belief is that Law firms need to attract customers in various ways, and my feeling is that in the next 5 years or so, the main way of attracting customers will be within a virtual environment. If you can link some sort of knowledge base to your firms name, I think you are basically are increasing your online presence, which I feel is the key! This, at a guess, would be one of the reasons why the site: http://www.jacobson.co.za is structured in the way it is.

I think there is also room for publishing articles, with your client’s consent of course, about various cases and issues regarding those cases. I also think there’s a gap for legal discussion groups between lawyers (Although I think the legal field is still inching its way into the online arena). I still have a vision of doing something similar for the site (www.iplegal.co.za) although where to find the time is a good question! Hopefully this post makes sense, it is quite late in the afternoon 🙂