- Customer and Member Relationship Development
- Customer Support (Connecting The Customer With The Right Resource)
- Use The Network To Find An Expert Or Locate Implicit Knowledge
- Ease Post-Acquisition Integration
- Provide The "Whole Product"
- Understand And Visualize The Actual Communication Paths Within The Organization
- Supercharge Meeting Facilitation And Preparation
- Increasing The Value And Extend The "Shelf Life" Of Conferences
- Pull Together The "All-Star Team" That’s Right For This Customer
- Share Knowledge
- Differentiate Your Service With Brand You
- Prepare For Coming Demographic Changes In Business
While there is quite a bit of hype about social networking and all the cools things you can do with the underlying technologies, there are many solid business applications for these technologies. A good example of this is a blog. Blogs are part of the social networking phenomenon and have proven to be valuable tools.
As an aside, if you, like me, are a fan of The Cluetrain Manifesto, then you should subscribe to the Social Customer Manifesto. Carfi’s blog takes Cluetrain a couple steps further and shows you how you can implement the many brilliant ideas explained in Cluetrain.