At least one law firm is using feeds for internal communications. The law firm Dykema has started publishing feeds about specific clients. The way this would work is that attorneys would subscribe to feeds relevant to their clients and as work is done for those clients, each attorney acting for those clients would be kept in the picture. In large firms where many attorneys service the same clients, it is often important for those attorneys to remain up to date on what is going on to ensure that necessary steps are taken to protect that client or further that client’s interests. It is also a great way of keeping attorneys involved in clients’ affairs rather than stepping back after a job and moving on to the next client.
Lexblog sees the potential for the implementation of this technology in law firms provided it is done sensibly with some thought as to how the technology fits best in the firm:
Firms will need to proceed slowly on this and have a very capable IT team on board to deploy RSS. RSS itself is not complicated. However, they’ll need to think through how RSS will be integrated with an existing network and forthcoming Microsoft applications that incorporate RSS.
It is really a matter of time before these technologies are implemented in firms that appreciate the value of feeds, both for internal communications and to communicate with clients. Those firms that don’t adopt these technologies won’t die and fade away (that argument is so 1990s), they will simply miss a great opportunity to interact more effectively with their own employees and their clients.
Tags: rss, feeds, xml, lexblog, internal communications, customer communications, dykema, lexblog
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What do you think?