I have been working on the assumption that if I charge less for comparable services to larger firms clients will flock to me to take advantage of those lower fees. While lower fees do make a difference, they don’t seem to be as big an attraction as I initially thought. In fact it seems that the fees I charge are not as important as other factors like value received, certainty and quality of service.
I am beginning to wonder if my insistence on lower fees isn’t a little silly. I have this image of myself standing at my lemonade stand with my low prices advertised on the stand watching potential clients drive into the local service station and pay more as they have always done. Maybe if I charge a bit more there will be more perceived value in my services and the number of clients bringing me work will outnumber the clients who can’t afford the higher fee?