Grant Griffiths, the Home Office Lawyer, has a post about the benefits of blogging. Some of the benefits are obvious, others not so much:
- Direct Communications
- Brand Building
- Competitive Differentiation
- Relational Marketing
- Exploit the Niches
- Media & Public Relations
- Position You as an Expert
- Reputation Management
- Low Cost
For me the big benefit is being able to ‘speak’ directly to my visitors and clients and let them (well, you) know what I am thinking and what is important to me. I am still very much in a Cluetrain mode …
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What do you think?