Benefits of blogging

Grant Griffiths, the Home Office Lawyer, has a post about the benefits of blogging.  Some of the benefits are obvious, others not so much:

  • Direct Communications 
  • Brand Building
  • Competitive Differentiation
  • Relational Marketing
  • Exploit the Niches
  • Media & Public Relations
  • Position You as an Expert
  • Reputation Management
  • Low Cost

For me the big benefit is being able to ‘speak’ directly to my visitors and clients and let them (well, you) know what I am thinking and what is important to me.  I am still very much in a Cluetrain mode …

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