We don’t charge for updates

I recently read a post on The Greatest American Lawyer titled “Client Communications Are Not A Billable Event” and got me thinking about all those phone calls and emails between me and my clients as an extension of our debate about our billing model.  Here is what he has to say:

“I am always surprised by the fact that law firms see basic client communications as a billable event. A smart client will always ask their law firm whether or not they will get billed if they send their lawyer an email or a transmittal letter. Clients should know up front whether a five minute phone call is going to result in a sixty dollar charge.

Law firms that view basic client communications as a billable event are, in my opinion, law firms that could care less about customer service. Billing for basic client communications is indicative of a law firm mentality focused on billing every possible moment of every day to one or more clients.

We like to say that we are a value-based billing law firm. We only bill for those items which provide value to the clients. If we are not marking up a document or producing work product which can be visibly seen by the client–not just any work product, but high level analysis–that we don’t bill it. If a phone call is that significant, it will always result in work after you hang up the phone. If an email contains strategic or other important information in a case, then it will require the attorney to get out of their chair and do something with it. The activity that comes from basic client communications is appropriate for billing.

An interesting thing has happened to our law firm as a result of the fact that we do not bill for basic phone calls, transmittal or emails by and between the firm and our clients. Our clients are unobstructed to provide us key information or involve us in their court business problems. By facilitating as opposed to discouraging communications, we end up with more matters to handle on behalf of our clients. As importantly, our clients feel good about calling us on the phone or receiving basic information. Their guts don’t tighten up with fear that they are getting billed time by calling their attorney on the phone.”

I agree with him and in line with my desire to build a “value-based billing law firm”, Jacobson Attorneys will no longer charge for routine phone calls and emails requiring less than about ten minutes worth of our time.  Why ten minutes?  Well most routine phone calls or emails to take a quick instruction to give an update are well under ten minutes anyway and it is a convenient time frame to use when determining when a phone call or email is not routine and should be billed at our usual rates.  It is a fairly fluid concept and doesn’t lend itself to great precision so we will play it by ear for the time being until both we and our clients have a better sense of which attendances are appropriate to charge for and which are not.

My objective is to encourage greater interaction between this firm and its clients.  I believe that if a client is dissuaded to call me to discuss a brief issue due to a fear that I will charge for those few minutes then I have obviously failed my client.

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Paul
Enthusiast, marketing strategist, writer, and photographer. Passionate about my wife, Gina and #proudDad. Allergic to stupid

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