I think they will enjoy a measure of success only because the market is relatively uninformed. When I look at iBlog I see an inferior version of WordPress.com but when the average social blogger-to-be sees iBlog they see something that hasn’t really featured locally. Perhaps all the South Africans using Blogger, TypePad and WordPress (thinking now of the hosted solutions) are in the minority.

To make things worse, I think the media plays into this sense of novelty by treating this service as something new and ‘wow’ when it really isn’t.