Thanks for your comments people. I don’t think either way is necessarily better than the other. Both approaches work. I tend to bookmark all the sites I visit and backup those bookmarks now and then. I think most people use their bookmarks (it is why they exist). At the same time there is a lot to be said for created a distinguishable brand for your blog, if that is important to you. I agree with Jim that it is easier to remember a branded site’s URI (for example or, perhaps, and that use of a specialised TLD does suggest the blog is a little more professional than not. IMHO