So it looks it’s Apple’s turn to be on the receiving end of the lawsuit this time: Tiger Direct has slapped a lawsuit on the computer company over the name of its new operating system, Mac OS X 10.4 Tiger. They’re asking for a court injunction to halt the rollout of Apple’s new OS, scheduled for tomorrow. Tiger Direct feels their trademarked name is being diluted by Apple “overwhelming the computer world with a sea of Tiger references?? (we’re overwhelmed — are you?). At the heart of the issue are internet search results: Tiger Direct has been bumped from its usual spot in the top three in both Google and Yahoo for a search on “Tiger.?? They claim Apple’s use of the name is “causing confusion, mistake and deception among the general purchasing public.??