January 2015 – August 2016
I have contributed numerous articles to the imonomy interactive blog as part of my employment as a Content Marketing Specialist. imonomy is an Israeli in-image advertising technology provider that services publishers, advertisers and advertising networks. The team is growing rapidly and, as on January 2016, imonomy has expanded from its base in Ramat Gan to New York and the Ukraine.
My writing as been focused on content marketing, content strategy, community engagement and online advertising trends. I tend to focus on engagement strategies and, more recently, I have been fascinated by ad blocking and its impact on the online publishing and advertising industries, in particular.