Chromecast sold me on Apple TV but it’s complicated

My big excitement in the last two weeks was our HD TV purchase which brought my hope for an Apple TV a little closer.

We are like those families who hung on to cabled VHS machines when everyone had moved on to DVD players. This is our first step into the modern TV era. Having bought a really nice (dumb) LG HD TV, I finally had a screen I could connect my first generation Chromecast to and see what it could really do.

I almost immediately fell in love with my Chromecast. It updated itself and I set the background to switch between photos sourced from some beautiful online collections and a couple of my Google Photos albums.

We primarily watch YouTube and Netflix with our Chromecast. They are just about the only apps we have that support Chromecast on our iOS devices. We have been Netflix fans for a while so that mostly works out just fine for us.

Yes, I prefer to pay for our entertainment

I am a bit proponent of paying for my TV series and movies so I buy just about all our movies and TV series from the iTunes store. Unfortunately the Israeli iTunes store doesn’t have as much of a movie collection as the US store and doesn’t have any TV series. This means I’m not using the Israeli iTunes store which is problematic in itself.

I am also an Apple Music fan and have been a subscriber since the service launched.

Given how invested we are in Apple-supplied content, I have my eyes on an Apple TV for our home so I can access all our content in much the same way I do with our Chromecast. I can use my laptop to access our movies and TV series but my Chromecast has spoiled me with the ability to easily watch stuff on our TV without needing to plug my laptop in and mess with displays and stuff.

Compared to the Chromecast, the Apple TV is expensive and part of my justification to my wife for buying one is that we could also use it as a gaming console and save us the cost of an X-Box or Sony Playstation (my son wants an X-Box because he can play Minecraft – I told him Minecraft is coming to the Apple TV too). She may be convinced (decision pending).

Joseph Rosensteel published an article titled “Apple’s October TV Surprise” (I linked to it from Matt Mullenweg’s post titled “Apple TV’s Struggles“) which raises more than a few questions about whether the Apple TV is worth buying. It has certainly given me reason to thinking a little more about my planned purchase.

There is no way to justify spending $150 to enter Apple’s TV ecosystem in the fall of 2016 on hardware alone. When Google is making a streaming UHD HDR player that costs LESS than a replacement Siri Remote, there is a problem with the hardware Apple is selling.

But I don’t have many paid content options

I would be pretty comfortable switching our movies and TV series across to the Google Play Store and just using the Chromecast as our primary media streaming device. Unfortunately, movies and TV series are simply not available from the Google Play Store here in Israel. Even the iTunes store offers some movies and music here!

These are the countries in which you can buy movies from the Google Play Store. Movies are available in Ivory Coast, Mali and Tajikistan but not Israel?

Albania, Angola, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Belarus, Belgium, Belize, Benin, Bolivia, Bosnia-Herzegovina, Botswana, Brazil, Burkina Faso, Cambodia, Canada, Cape Verde, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, Fiji, France, Gabon, Germany, Greece, Guatemala, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Ivory Coast, Jamaica, Japan, Kazakhstan, Kyrgyzstan, Lao People’s Democratic Republic, Latvia, Lithuania, Luxembourg, Macedonia, Malaysia, Mali, Malta, Mauritius, Mexico, Moldova, Namibia, Netherlands, Nepal, New Zealand, Nicaragua, Niger, Norway, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Rwanda, Russia, Senegal, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Trinidad and Tobago, Turkey, Turkmenistan, Uganda, Ukraine, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Zambia, Zimbabwe

TV shows
Australia, Austria, Canada, France, Germany, Japan, Switzerland, United Kingdom, United States

Another effect of limiting (or opening up) the availability of this sort of content is that it influences which device ecosystem you buy into and stick with. I’ve considered switching to Android on and off but remain with my iOS devices because I rely on certain iOS apps fairly heavily. I also have all of my music and, of course, my movies and TV series in Appleland too.

That largely locks me into the macOS/iOS ecosystem. Buying an Apple TV would only entrench me further in the ecosystem. Given that this is the best source of much of my entertainment and my apps, it is practically inevitable.

The absurd content availability model

This fragmented content availability confounds me. It is the 21st century. Israel has pretty good, cheap broadband and a population that is really tech savvy. Why can we not pay our hard earned Shekels for the content we want?

That is a rhetorical question. The answer is likely that the studios and publishers have deals with local distributors and those deals block availability of the content here.

What happens is that almost everyone I know simply torrents the stuff they want to watch. Our friends look at me like I am crazy when I tell them I prefer to buy our movies and TV series. They explain to me (slowly and loudly) that all I need is Kodi or some streamer and it’s all free!

Israel also has what seems to be a substantial Android user-base so extending Google’s content offerings to Israel would seem to make a lot of sense. Unfortunately the people who could change the current situation don’t seem to agree.

Opening the Google Play Store to more countries opens the door for more people also makes switching to the Google ecosystem feasible. Surely that is desirable to Google too?

So that leaves me with my current plan to invest in an Apple TV at some point in the near future. Hopefully it will be worth the cost but given where we have most of our content, it remains a compelling option. Still, it’s complicated and it needn’t be.

Featured image credit: Stocksnap

Paul
Enthusiast, marketing strategist, writer, and photographer. Passionate about my wife, Gina and #proudDad. Allergic to stupid

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