Time to update your social media buttons?

Time_to_update_social_iconsI noticed that Fin24 is still using very old social media buttons on its site in its sidebar. It isn’t the only site doing this. If you also happen to be using old social media buttons on your site, you should update them in line with the services’ brand guidelines/requirements.

On the one hand, using old icons probably violates the services’ brand use rules but, more importantly, using old icons undermines any attempt to seem web-savvy. I mean, those icons are so 2010-ish!

Here are the brand use guidelines for –

Most of these services have great sets of guidelines for publishers to help them understand how best to use brand assets like logos and buttons. Using old icons is really more a sign of laziness than a lack of adequate resources (which there isn’t). In addition, you’ll often find statements like this which introduce a contractual compliance angle:

By using the Twitter marks, you agree to follow this policy as well as our Terms of Service and all Twitter rules and policies.

So, if you are still using those ancient logos, it’s time to update and be one of the cool kids again.

Paul
Enthusiast, marketing strategist, writer, and photographer. Passionate about my wife, Gina and #proudDad. Allergic to stupid

2 Comments

  1. If you’re using a plugin to handle social icons and sharing on your site you need to be careful which one you choose. Some of the plugins load a large number of bloated third party scripts which will slow your site down, not to mention loading a bunch of random scripts poses a potential security risk.

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