One of the transitions I feel most comfortable about is my switch to a job in marketing for imonomy, an online in-image advertising company. It’s easy to think that my transition from being a lawyer to being a content marketing person is the real career shift. In some ways, it is, but I realised that the major career change actually happened over 14 years ago. I wrote this article on Medium so here is an embed that will take you to the post:
Returning to a 14 year old career
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4 responses to “Returning to a 14 year old career”
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[…] if you don’t, I don’t spend as much time writing creatively as I would like to – being a content marketing person in a startup is a pretty varied […]
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Today is my last day. I am leaving imonomy after just over a year and a half in the marketing department.I started at the company when there were just over a dozen people. Since then, the marketing department has expanded from 2 to 6 people (I was marketing department employee #2) and the company has grown to more than 40. We have moved offices twice and my role has incorporated content writing; project management; event management; social media management and even a little contract legal work.New opportunities to learnMy job at imonomy was my first job in Israel after we arrived and it has been a crazy introduction to Israeli work culture (and reintroduction to being employed after being my own boss for so long).Starting at imonomy also marked the start of a new career and a return to an almost lifelong writing passion. My goal for most of my time at imonomy has been to learn as much as I could about content marketing and becoming a better marketing writer. I think I have succeeded.I have learned so much more than I thought I knew about how to write more effectively as a marketer, measure the impact of my work and collaborate with great people with different skills. I have also had an opportunity to add my perspectives on the social Web and digital marketing to the marketing mix here at imonomy.Now that I am leaving imonomy, I am going to miss the wonderful people I had an opportunity to work with. I didn’t see myself working in adtech before I started here. Being immersed in the online advertising world from this perspective has given me a fantastic grounding in the challenges facing publishers, advertisers and adtech providers in a changing world.What’s nextI have a short break next week to spend time with my children before they start their new school year. Then I will begin a new phase at a local marketing company that has offered me a challenging and exciting role. This move is an opportunity for me to continue learning and expand my knowledge and expertise in content marketing.I think I am most excited about that: the opportunity to continue learning. Doing work that doesn’t give you an opportunity to learn can be crippling. If my short working life has taught me anything, it is the vital importance that you keep learning and growing.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Like this:Like Loading…
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I enjoyed Jamie Rubin’s post titled “What I Want to Be When I Grow Up”, partly because I still ask myself what I want to do with the rest of my life? I am in the early years of my second career (or a return to an early career, of sorts) after being a lawyer for most of my professional life.
When I was growing up, I wanted to be an astronaut, an astronomer, and a writer. One out of three isn’t too bad, I suppose. But most of my life, other people’s jobs have often seemed more interesting than my own. Perhaps it is an example of the grass being greener. Perhaps I am just easily influenced by what I see and read.
Rubin’s post reminded me of recurring thought that comes to me when I contemplate careers, particularly urges to change careers. I noticed that there is a difference between pursuing a passion and working in that field as a career, at least for me. I have often thought it would be great to be in a particular profession because it seems so exciting and fulfilling, only to realise that the day to day experience of that work isn’t quite what it seemed to be from the outside.The best example of this was going into law. As a law student, reading cases and watching legal dramas on TV and in movies, legal practice had a certain appeal. I thought that practice would reflect what I saw in fiction. The reality was pretty different and involved a lot of admin and paperwork with little of the Boston Legal/Suits style and excitement.I started to develop this theory that some types of work should remain passion pursuits and not full-time occupations. At the same time I suspect that this cynicism may be the result of not having found the expression of the work I find myself longing to do that helps me achieve that satisfaction I hope for.In the meantime, I look for work that incorporates the activities I enjoy the most or, at least, afford me the time to pursue my passions around my work. My current career, content marketing, involves a lot of writing and strategy work. Both activities stimulate me.I look at photographers I admire and wonder what it would be like to become a professional photographer. Spending my days with my camera in my hands seems like an almost ideal life and yet I know that behind those phenomenal shots is a lot of experience, hard work and funding to make it all happen. I also wonder if I have the skill to work at that level so I spend my non-work time making photographs, hopefully refining my skills along the way.My plan for the year ahead is to make more of an effort to blend my photography and my writing and to see what comes of that combination. I think that could be a really interesting combination.Now and then, like Rubin, I’ll also read a book that sparks a desire to do something different when I grow up. I’m not sure when I reach the point where I can say I have grown up but it must come along soon, right?Featured image credit: PixabayShare this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Share on Skype (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Like this:Like Loading…
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