This is why!

Our “corporate philosophy?? has an excellent summary in the
      following passage from Disclosing New Worlds: Entrepreneurship, Democratic
      Action and the Cultivation of Solidarity by Charles Spinosa, Fernando
      Flores & Hubert Dreyfus (MIT Press 1997):

 

Business owners do not normally work for money either. They work
      for the enjoyment of their competitive skill, in the context of a life where
      competing skillfully makes sense. The money they earn supports this way
      of life. The same is true of their businesses. One might think that they
      view their businesses as nothing more than machines to produce profits,
      since they do closely monitor their accounts to keep tabs on those profits.
      

      But this way of thinking replaces the point of the machine’s activity with
      a diagnostic test of how well it is performing. Normally, one senses whether
      one is performing skillfully. A basketball player does not need to count
      baskets to know whether the team as a whole is in flow. Saying that the
      point of business is to produce profit is like saying that the whole point
      of playing basketball is to make as many baskets as possible. One could
      make many more baskets by having no opponent.

      The game and styles of playing the game are what matter because they produce
      identities people care about. Likewise, a business develops an identity
      by providing a product or a service to people. To do that it needs capital,
      and it needs to make a profit, but no more than it needs to have competent
      employees or customers or any other thing that enables production to take
      place. None of this is the goal of the activity.

The goal is to kick ass.