“The darlings of the blogosphere”

I was trolling through CNN.com and I saw an article titled "The darlings of the blogosphere" which was posted on the 19th.  The article focusses on Mena and Ben Trott, founders of Six Apart (makers of, amoung others, Typepad – the service I now use for this blog).

Here is an extract from the article:

SAN FRANCISCO, California (AP) — Like
so many other 20-somethings hoping to mine the Internet gold rush of
the late 1990s, Mena Trott was thrown for a humbling loop by the
dot-com bust, yet still craved stardom. Her unassuming husband, Ben,
just wanted another computer programming gig in Silicon Valley’s
depressed job market.

The couple’s odd chemistry cooked up
Six Apart Ltd., a startup that has helped popularize the "blogging"
craze, with millions of people worldwide maintaining online personal
journals that dissect everything from politics to poultry.

The Trotts, both 27, have amplified the buzz about Web logs, or blogs, by making them easier to set up and write.

San
Francisco-based Six Apart provides two widely used blogging tools — a
software publishing program, Movable Type, and a hosted service,
TypePad, for people who don’t want to do the technological grunt work
themselves.

Boosted by the recent takeover of another blogging
service called LiveJournal, Six Apart now has 7 million users,
including a substantial number who pay fees that range from $4.95 per
month for TypePad’s bare-bones package to thousands of dollars for
licensing Movable Type to install on their own servers.

The
revenue stream, which the Trotts declined to disclose, has enabled the
privately held Six Apart to expand from just six employees in early
2004 to more than 70 with the LiveJournal acquisition, making the
Trotts darlings of the blogosphere.

Once again, I am really glad I am running this blog off Typepad!  😉

Paul
Enthusiast, marketing strategist, writer, and photographer. Passionate about my wife, Gina and #proudDad. Allergic to stupid

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